Disney Working With First Lady on Healthy Kids Campaign

Disney will make a series of public service announcements featuring First Lady Michelle Obama and leading Disney Channel stars in support of the First Lady’s “Let’s Move” campaign to create a healthier generation.

Disney said Tuesday its participation is part of its ongoing effort to promote healthy lifestyles and nutrition for kids and families.

The Disney PSAs, due to begin airing later this year, aim to inspire healthier eating habits, physical activity and more. The messages will be featured across Disney’s kids- and family-targeted media platforms, including Disney Channel, Disney XD, Radio Disney and Disney.com.

“Having been at the forefront of making healthier lifestyle choices appealing to kids and families, Disney is delighted to work with the First Lady to promote exercise, nutrition and healthy living,” Walt Disney Co. president-CEO Robert A. Iger said in a statement.

Obama also taped a PSA for NBC’s “The More You Know” series, which this year is focused on healthy eating and lifestyles. The PSAs featuring the First Lady, part of her national “Let’s Move” campaign, will begin airing in the coming weeks across NBCU platforms.

Check out Disney’s Healty Kids Website here.


Photograph: Kevin Lamarque/Reuters

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