Disney, Twitter and NHL form partnership for Stanley Cup Playoffs


The National Hockey League is joining forces with Twitter and Disney for the 2020 Stanley Cup qualifiers and playoffs. The partnership will deliver live look-ins for select NHL games via Twitter. In a first, fans will be able to vote in Twitter polls to select which games will feature the live look-ins, which will see a minute or two of continuous action live-streamed on Twitter.

Each week during qualifying play and the first two rounds of the playoffs, the NHL will select two game nights per week that will feature the live Twitter look-ins. The frequency will ramp up to a minimum of five games during the conference finals and during every game of the Stanley Cup Finals.

Getting into the game

The goal of the partnership is to get sports fans to watch live game broadcasts and encourage fan interaction. Heidi Browning, NHL Senior EVP and Chief Marketing Officer, believes hockey viewers will be more engaged with it.

“NHL fans are fiercely passionate and are among the most engaged sports fans on social media. Everything our fans do shows us they want to have deeper connections with the League and our teams, and this exciting partnership with Twitter and Disney Streaming Services – especially during this unprecedented time of social distancing – provides the perfect platform to facilitate fan interaction and conversation, as well as drive broadcast tune-in.”

Of course, the new offering has unique perks for fans. Video highlights, Twitter Moments, and top tweets will be big reasons to join the online community action. They will also offer specially designed Stanley Cup and team emojis as ways for team fans to unite.

“The virtual fan experience has taken on a new meaning this year and we are excited to be partnering with Twitter and the NHL to launch these new interactive experiences for hockey fans during these unprecedented times,” said Barry Tishgart, SVP and General Manager, Hockey, Disney Streaming Services.

Credit: NHL

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Kevin Koszola