Disney Store Unveils “Share the Magic” Campaign

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Share the Magic

The Disney Store announced the launch of it’s “Share the Magic” holiday campaign today! This pixie dust filled campaign includes 11 full days of Magical Friday (Black Friday) deals, as well as in-store events and special experiences.

“Every year we look for ways to help our Guests share the magic with their friends and families, and this holiday, it’s our turn to do the same,’ said Elissa Margolis, senior vice president of Disney Store North America. “We’ve gone beyond the traditional to create experiences that are sure to warm hearts and make this the most magical season yet.”

Recently in a Southern California Disney Store, unsuspecting shoppers were treated to a special surprise to celebrate the magic of the season! Every family in the store received a $100 Disney gift card for themselves, and another to share the magic with someone they love this holiday season! Check out the video below, it moved me to tears!

Beginning today, Friday November 20, 2015, the Disney Store is launching all of it’s magical deals in-store and online! An additional special deal will roll out when stores open on Thanksgiving night (11/26), and Magical Friday (11/27)*. Of course Cyber Monday (11/30) will see the release of even more deals! Deals will be available to everyone, any and everywhere with the Disney Store app and DisneyStore.com.

Disney Store has developed all new in-store events and festive cheer for this season, to create memorable and magical shopping experience for guests. The beloved tradition of  “unlocking” the Disney Store ceremony that takes place every morning will have a new holiday twist AND guests will be treated to an in-store event called “Disney Store Holiday Wishes.” During this new holiday tradition, a Cast Member will read a holiday storybook while children follow along with their own version of the book, how incredibly cute! This new mini storybook will include a detachable picture frame, that children can decorate for someone special. If all this doesn’t sound magical enough, the event will conclude with a special appearance from Mickey Mouse and Minnie Mouse on the theater screen, where each child will have the chance to make a holiday wish by throwing a special coin into a wishing well. I have chills just thinking about this! The amazing “Disney Store Holiday Wishes” event will take place daily from Magical Friday (11/27) through Christmas Eve Mondays – Saturdays at 7:30 p.m. and Sundays at 5 p.m.


I don’t know about you, but Black Friday has never sounded so magical to me before! If you can’t wait Disney Store Online is already filled with Magical Deals up to 50% off here!

*Disney Store locations will begin opening at 8 p.m. local time the night of Thanksgiving


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Danielle is the Merchandise Specialist at Chip and Co. Danielle was born and raised in Sunny South Florida just a short drive south of Walt Disney World. She is proud to be a nerdy mommy and Disney Store Cast Member! She is also a self-proclaimed part-time Disney Princess by day while being a stylish Disney Villain by night. Be sure to follow her Disney adventures on Instagram
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