Disney Reportedly Banning Netflix Ads as Disney+ Launch Approaches. According to a report done by The Wall Street Journal, Disney has banned Netflix from advertising on their various television networks and media platforms. The news comes just over a month before Disney’s new streaming service, Disney+ is set to launch on November 12, 2019.
This advertising strategy is not uncommon when companies become direct competitors, especially after the rocky relationship the two have had since Disney first shared the news that they would be pulling their content from Netflix and starting their own streaming service. Netflix promptly cancelled the production of several Disney and Marvel shows after the news broke and will cycle out their current contracts with Disney, with no plans to renew.
Disney initially said they would not advertise for any competitors involved in streaming, but switched gears after talks with other services led to negotiations of how advertising would take place on Disney owned networks such as ABC and Freeform. Though Disney was willing to work with the other services and businesses, they are strictly sticking with no advertisements for Netflix being allowed on any Disney platforms.
Netflix is not the only competitor getting the cold shoulder from Disney. Disney CEO Bob Iger recently stepped down from the Apple, Inc board due to Apple’s decision to join the streaming service field with Apple TV+. Apple is currently looking to acquire content from networks who will not be offering direct-to-consumer streaming and will be directly competing with Disney+, Netflix, and Amazon Prime Video.
Disney+ will be the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic, and more, together, for the first time. From The Walt Disney Company’s Direct-to-Consumer and International segment, Disney+ will offer ad-free programming with a variety of original feature-length films, documentaries, live-action and animated series and short-form content. Alongside unprecedented access to Disney’s incredible library of film and television entertainment, and 30 seasons of “The Simpsons” in the U.S., the service will also be the exclusive streaming home for films released by The Walt Disney Studios in 2019 and beyond, including “Captain Marvel,” “Avengers: Endgame,” “Aladdin,” “Toy Story 4,” “The Lion King,” “Maleficent: Mistress of Evil,” “Frozen 2,”and “Star Wars: The Rise of Skywalker.” The service will launch in select geographic territories, including U.S., Canada, and The Netherlands, followed shortly thereafter by Australia and New Zealand, with the expectation to be available in all major markets within the first two-years. Visit DisneyPlus.com to learn more.
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Photo Credit: Disney+/Disney/Hollandse-Hoogte/Zuma Press