Disney+ Begins Password Sharing Crackdown
Following Netflix’s effective crackdown on extended password-sharing, Disney+ has embarked on its own initiative to address this issue. This move comes as no surprise, as it appears that password-sharing restrictions have become a standard feature in the evolving streaming landscape, alongside price hikes and the introduction of ad-supported subscription tiers.
Disney+ had already hinted at implementing such measures earlier in the year, and it is now officially rolling out its password-sharing crackdown, starting in Canada. Here is the latest information on Disney+’s efforts to combat password-sharing.
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The Verge reported that Disney+ sent an email to their Canadian subscribers informing them that password sharing was being put on notice. The email stated, “We’re implementing restrictions on your ability to share your account or login credentials outside of your household.”
While Disney+ didn’t provide specific details about its password-sharing crackdown, it seems to be taking cues from Netflix’s approach. Interestingly, Disney+ has also adopted the concept of “households,” a term initially introduced by Netflix to regulate account usage by defining who can and cannot share a single account. The new language states, “You may not share your subscription outside of your household.” A new “account sharing” heading now appears in Candian subscribers’ user agreements.
Unless otherwise permitted by your Service Tier, you may not share your subscription outside of your household. “Household” means the collection of devices associated with your primary personal residence that are used by the individuals who reside therein. Additional usage rules may apply for certain Service Tiers.
We may, in our sole discretion, analyze the use of your account to determine compliance with this Agreement. If we determine that you have violated this Agreement, we may limit or terminate access to the Service and/or take any other steps as permitted by this Agreement (including those set forth in Section 6 of this Agreement).
You will be responsible for any use of your account by your household, including compliance with this section.
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Starting on November 1, these changes will coincide with the introduction of Disney+’s ad-supported subscription options in Canada. Although it’s uncertain whether Disney will immediately enforce the password-sharing policy, the company is clearly signaling its intention to do so in the future. Currently, Disney+ hasn’t revealed any methods for adding additional users to an account or facilitating the separation of profiles into new accounts. It remains to be seen how committed Disney+ will be to this new initiative.
How will this impending password-sharing crackdown impact your household? Let us know your thoughts in a comment.
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