Is Disney making too much Marvel & Star Wars Content?

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Is Disney making too much Marvel & Star Wars Content?

It seems like Disney might be rethinking its content strategy regarding Marvel and Star Wars. Disney CEO Bob Iger recently said the company needs to curate extraordinarily expensive content better, saying, “We want the quality on the screen, but we have to look at what they cost us.”

This strategy marks a complete 180 for Disney and Marvel, who announced five upcoming Marvel shows on Disney+ only months ago in July. Of those five shows, only two (Loki Season 2 and Secret Invasion) are now slated for release in 2023.

Other shows that wrapped production months ago, like Hawkeye spinoff Echo will be spread out. Additional shows that are in development have slowed down their production schedules. Kevin Feige, Marvel Films CEO, echoed this new strategy in an Entertainment Weekly interview stating, The pace at which we’re putting out the Disney+ shows will change.”

Related: Ant-Man and the Wasp: Quantumania Makes a Buzzing $357 Million in Opening Weekend


Star Wars is facing an opposite challenge, having been absent from theaters since 2019. Patty Jenkins’ led Rogue Squadron film may never happen. Disney might announce plans at Star Wars Celebration, but no concrete projects are on the calendar yet. Taika Waititi and Damon Lindelof have their irons in the fire developing original Star Wars stories, but Disney+ is now the only place for Star Wars content. The Mandalorian Season 3 and the Mandoverse have taken over the future of Star Wars with Ahsoka and Skeleton Crew leading the way in 2023.

Related: Jon Favreau has Already Written The Mandalorian Season 4

Disney is no longer immune to industrywide setbacks studios face trying to balance profits with rising expenditures associated with creating content for theaters and streaming services. On the animation front, Disney experienced rare misses with Pixar’s Lightyear and Disney Animation’s Strange World in 2022. Perhaps to combat these setbacks Iger announced sequels to known commodities Frozen, Moana, and Toy Story for the future.

Most of all, that shift in focus will be felt by Marvel Studios and Star Wars, who have to space out their release schedules and develop higher-quality content that draws audiences to Disney+ and back to theaters as we emerge from the pandemic. What do you think of this shift in strategy from Bob Iger and Disney? Let us know your thoughts on the state of the MCU and Star Wars Universe in a comment.


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Host of Dislife Podcast and Co-Anchor of ...And Company Podcast. Entertainment writer at Chip and Company.
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