Disney Marketing Legend and first President Jack Lindquist has passed at age 88

Remember Disney Dollars? Or the campaign slogan “I’m going to Disney World!/Disneyland?” Well none of that would have happen without Jack Lindquist, he was the first advertising manager at the Walt Disney Company. Unfortunately, he has passed away today at the age of 88.

Lindquist was born in Chicago on March 15, 1927. Shortly after Disneyland opened in 1955 Lindquist started working there. He was originally hired by Walt Disney as the first advertising manager, he worked his way up to president of the park (Disneyland) from 1990 until his retirement in 1993.

Lindquist also introduced ideas such as after hour special events, off-site ticket sales, he developed the marketing plan for the park’s E-ticket program. He went on to leading the marketing for Walt Disney World and Toyko Disneyland, he also developed marketing strategies for Disneyland Paris.

He was named a Disney Legend for the leadership he showed for the theme parks and in November he was inducted into the International Association of Amusement Parks and Attractions hall of fame. He was recognized for his work with Disney as well as his influence in the entire theme park industry with his promotion and operational ideas.

Bob Iger, chairman and CEO of Disney said:

“Jack Lindquist was a Disney original in every sense. He started his career as Disneyland’s first advertising manager, and later served as the park’s first president, a role he always referred to as ‘the best job in the world. He made sure Disneyland was the Happiest Place on Earth for each guest who walked through the gates, setting the standard for every leader that followed.  Those of us who had the good fortune to know Jack will always remember the kindness, humility and dedication that made him such an important part of this company and a true Disney Legend.”

Another sad passing, our condolences to his family.

Photo Credit: Disney

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