Disney Launches Official TRON Pop-Up Shop At Royal/T In Los Angeles

Disney Consumer Products (DCP) is giving fans the ultimate TRON experience by hosting the official, one and only TRON: Legacy Pop-Up Shop with displays and merchandise inspired by the high-tech 3D adventure, TRON: Legacy, releasing in U.S. theaters Dec. 17, 2010 in Disney Digital 3D™ and IMAX® 3D. Just in time for the holiday shopping season, this six week-long retail destination for men and women of all ages will offer one-of-a-kind, limited-edition TRON merchandise at the café, retail concept shop, and art exhibition space Royal/T in Culver City, CA — November 19 through December 23, 2010 from 10 a.m. — 6 p.m. daily, with extended hours on Wednesdays to 10 p.m. Walk-ins are welcome.

“Our TRON: Legacy merchandise line offers a wide range of items for all —whether you’re a die-hard fan or just an avid fan of design, imagination and technology,” said Pam Lifford, executive vice president of fashion and home for Disney Consumer Products. “We’ve had great response from fans on the line overall and the TRON Pop-Up Shop is a special way to bring it all together for them while spotlighting those one-of-a-kind pieces they can’t find anywhere else.”

Debuting as the first concept pop-up shop ever to be hosted by DCP, the TRON retail shop operated by larry abel / de-signs will curate and sell TRON merchandise from Monster, adidas, Hurley, Oakley, Spin Master, Han Cholo, New Era, Threadless, select titles from Disney Publishing’s TRON line and much more. In addition to this lineup, new TRON product will be introduced regularly throughout the shop’s six-week duration. Every week, until the movie opens, visitors can stop by the TRON Pop-Up Shop and enter to win a family four-pack of 3D advance screening passes to see TRON: Legacy, with a winner announced every TRON Tuesday (no purchase necessary). While supplies last, guests can also score a free mini TRON: Legacy movie poster with a pop-up shop purchase.

Inspired by the safe house seen in the upcoming film, The TRON Pop-Up Shop design consists of clean, smooth curves and open spaces giving way to a creative use of light that combines natural and artificial lighting to give the shop its modern, almost digital, feel. Get a sneak peek at early concept art renderings here: http://bit.ly/TRONPopUpShop

In celebration of the pop-up shop at Royal/T and upcoming TRON news, DCPs official Facebook page– Disney Living has added a TRON Facebook tab that will host behind-the-scenes photo galleries, the latest product releases, exclusive video content from the TRON Pop-Up Shop and a schedule of upcoming TRON events in the Southern California area.

TRON Pop-Up Product Drop Schedule:

Nov. 19 – In addition to the array of pop-up shop merchandise for sale, limited quantities will be available from the TRON: Legacy couture collection for women designed by high-end designers Jerome C. Rousseau, Hayden-Harnett, Rotenier and TomTom, ranging in price from $90 – $2,600. As an exclusive for visitors, the TRON-inspired pieces from Los Angeles–based jewelry brand TomTom will only be available at retail at the TRON Pop-Up.

Nov. 30 – This week is especially designed for athletes and action-film fanatics. Limited edition products inspired by TRON: Legacy available this week include: an adidas compression top ($45), styling TRON board shorts from Hurley ($65) and special edition TRON: Legacy 3D eyewear from Oakley ($150).

Dec. 3 – Three different sets of limited-edition collectible artwork ($28.99-$76.99) selected directly from the film, plus actual film frames of different scenes from TRON: Legacy.

Dec. 7 – Soundtrack CD: The original motion picture score for TRON: Legacy composed and produced by the critically-acclaimed, Grammy-winning duo Daft Punk.

Special TRON Pop-Up Shop Events:

Dec. 17 – Fans can trade in their TRON: Legacy movie stub and collect a TRON keepsake available only on this date and for the first 300 people during Royal/T gallery hours.

Dec. 18 – Fans are welcome to join TRON Family Fun Day from Noon to 4 p.m. with art activities for the whole family including decorating a mini-lightcycle from Spin Master.

TRON Café Menu

A special TRON-themed menu will be offered at Royal/T’s Japanese “cosplay” maid café during the course of the pop-up shop with TRON-inspired menu items such as a Reco Burger with Buffalo Sauce, Chipotle Aioli and Fried Onion Rings ($12); a Lightcycle Salad with Endives, Caramelized Oranges, and Toasted Pecans in a Yuzu Vinaigrette ($8); an Identity Disk Cake with White Chocolate Lava Cake and Blueberry Sauce ($6); alongside a shareable TRON: Legacy High Tea set featuring assorted Sweets and Savory Canapés, served with a choice of Tea ($25).

For additional details on the TRON Pop-Up Shop and the latest information on product deliveries and public events, visit Royal/T. Located in Culver City, Royal/T is a playful blending of café, concept shop, and art exhibition space. The 10,000-square-foot space reflects the interior realm of fantasy that strongly influences the artist’s included in owner Susan Hancock’s art collection. Royal/T’s café is inspired by the meido kissa (maid café) phenomena of Akihabara, Tokyo’s electronic district. Re-contextualizing the underground culture of Japan that celebrates “cosplay” (costume play), waitresses dressed in maid uniforms with a Lolita-esque touch, while serving an amalgam of French and Japanese cuisine with local California style. The art space showcases curated exhibitions with a focus on Japanese contemporary art; and an inventive concept store emulates the collection’s sophistication, a seamless merging of Japanese pop culture and high-end design. Royal/T is open for breakfast, lunch, and dinner daily. The Royal/T café is open from 10 a.m. – 5 p.m. daily, with extended hours on Wednesdays from 10 a.m. – 10 p.m. The concept store and space are open from 10 a.m. – 6 p.m. daily. Walk-ins are welcome. For additional information, guests can call Royal/T at 310.559.6300 and visit www.royal-t.org. Royal/T is also on Facebook and Twitter.

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