Disney Launches 10th Annual Magic of Storytelling Campaign

Disney’s Magic of Storytelling Campaign is back for the 10th year! Through this campaign, Disney is inspiring imagination and a lifelong love of reading while also helping to provide books to educators. Disney collaborates with First Book for Magic of Storytelling and you can get involved too!

Related – Pink Posts Adorable Picture To Celebrate The “Magic Of Storytelling” Campaign

With excitement for the next generation of diverse creators, thinkers and leaders, Disney is working to ensure that all young people have an opportunity to believe in possibilities, build new skills, and create the future they imagine. Spanning Feb. through March, the Magic of Storytelling campaign will come to life through the dynamic voices of storytellers and talent from some of Disney’s most beloved books, series, and movies. Watch storytimes by fan-favorite Disney actors, or learn storytelling tips from beloved Disney creators. Listen to author Julie C. Dao share her top three things that make a good story, (“Broken Wish”) or Jennifer Calonita (“Go the Distance: A Twisted Tale”) on the importance of always having a notebook handy.

Related – Disney to Celebrate Donation of 75 Millionth Book to First Book During Eighth Annual Magic of Storytelling Campaign

First Book is focused on creating systemic change and identifying and breaking down barriers in education to ensure educational equity for millions of children living in poverty across the U.S. For more than two decades, Disney Publishing Worldwide has donated millions of books to First Book, and continues to support their efforts through shopDisney’s “Buy a Book, Give a Book” campaign. For every book purchased on shopDisney.com now through Dec. 31, 2022, Disney will donate a book to First Book. Buy a Book, Give a Book helps inspire reading and a love of storytelling while encouraging sharing with others. shopDisney guests may discover a wide variety of Disney, Pixar, Star Wars, Marvel and National Geographic books on the site.

From now through March 31, 2022, everyone is welcome to join the Magic of Storytelling. Visit MagicOfStorytelling.com to find out how you can help Disney and First Book provide even more books to kids in need.  

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