Disney announced today an exciting new social media collaboration with the Los Angeles County Museum of Art (LACMA) that is designed to retell classic Disney tales in a way like never before: Snapchat Stories. Beginning this month, LACMA, the largest art museum in the western United States, will launch the digital collaboration on the @OhMyDisney Snapchat account. Drawing from over 130,000 works in LACMA’s encyclopedic collection, which spans years and from all around the globe, the teams will use references from pop culture, filters, memes, and whimsical hand-drawn Snapchat overlays to retell some of Disney’s most iconic stories in a lighthearted and contemporary tone. The collaboration will continue on a bi-monthly basis.
“LACMA’s intentionally humorous Snapchat account not only has made important artworks from our collection vastly more accessible to new audiences, but it has also allowed us to explore these artworks from new points of view,” said Michael Govan, LACMA CEO and Wallis Annenberg Director. “Partnering with Disney—one of the most influential and dynamic storytellers of our time—is a perfect marriage of two Los Angeles institutions that love to engage the public with images.”
The premiere, a retelling of Beauty and the Beast, will be featured on both the LACMA (@lacma) Snapchat account, as well as on the OhMyDisney (@OhMyDisney) Snapchat account. Told as a series of four Snapchat stories, Beauty and the Beast will begin on LACMA’s Snapchat account on October 19 and finish on OhMyDisney’s Snapchat account the following day.
Oh My Disney delivers original and shareable content about classic and current Disney characters to fans through a variety of videos, GIFs, quizzes, and quippy editorial. The editorial process is nimble enough to capture the zeitgeist of what is happening in the moment, yet is still entrenched in the classic Disney stories fans have come to know and love throughout the years. Offering original and shareable content through a variety of listicles, videos, GIFs, and images, Oh My Disney is the ultimate digital destination for a daily dose of Disney.