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Disney Imagineering Develops Innovative Ride Vehicle for New Cars Land at Magic Kingdom
Walt Disney World’s Magic Kingdom is gearing up for an exciting new addition: a Cars-themed land that will take guests on an off-road racing adventure. Announced at last year’s D23: The Ultimate Disney Fan Event, this new land will see Lightning McQueen, Mater, and the rest of the Radiator Springs crew venturing into the frontier for a thrilling test of their off-road capabilities.
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During “The Future of World-Building at Disney” panel at SXSW, Pixar Chief Creative Officer Pete Docter and Imagineer Michael Hundgen revealed that the attraction will feature a brand-new, custom-designed ride vehicle, specifically engineered to convey the feeling of an off-road rally race.
“Our primary goal is creating an emotional experience for our guests,” Hundgen explained. “For this Cars attraction, we need to invent a new type of ride vehicle. No one builds these in a factory because it has to do so much more than just carrying you from one place to another. We have to create a car that conveys a feeling when you ride in it.”
To capture the authentic experience of off-road driving, the Imagineering team embarked on a research trip to the Arizona desert, testing real off-road vehicles on rocky terrain. They also collaborated with a motocross company to build a dirt track, gathering data on vehicle movement and responsiveness.
“We’re using a customized production vehicle,” Hundgen continued. “It has sensors all over it, and we’re taking it for test drives on our dirt track to gather data on how the vehicle responds to different terrain. This is where we turn that feeling we want into real-world engineering.”
Adding to the excitement, Docter shared concept sketches of new race car personalities that will feature in the attraction. “Each vehicle in the ride will have its own name and number, just like a real race,” Docter teased, promising a unique and immersive Cars experience for guests.
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