Disney Family.com Launches Season Three of “The Possibility Shop”

Disney Interactive Media Group announced today the season three debut of “The Possibility Shop” (www.Family.com/PossibilityShop), an original web series produced by The Jim Henson Company and available on Disney Family.com.  Created, written, executive produced and hosted by creativity crackerjack Courtney Watkins, season three will feature 20 new entertaining webisodes filled with inspirational ideas designed to help parents capture their kids’ imagination, creativity and sense of adventure, through inventive projects, activities, games and more. The Clorox Company is proud to return as the exclusive series partner.

In the new season of “The Possibility Shop,” Courtney Watkins will help parents turn an ordinary day into an extraordinary one with new fantastical ideas for celebrating holidays, making art, throwing parties and exploring the great outdoors.  Families will discover that every-day moments can turn magical with a little imagination and a positive “can do” attitude.  In store this season are some special celebrity guests who are sure to delight viewers with their surprise appearances.  Courtney will also reprise her special ‘Bright Ideas’ segments made up of quick and easy family activities that feature clean up solutions from The Clorox Company.

“’The Possibility Shop’ continues to take family time fun and creativity to new levels, thanks to the creative genius of The Jim Henson Company and Courtney Watkins and continued support of The Clorox Company,” said Dave Dickman, senior vice president Digital Ad Sales, Disney Interactive Media Group.  “Season Three is packed with the same infectious energy that fans of the series adore, making it one of the most unique and popular shows for families on the Web.

“‘The Possibility Shop’ really embodies the unwavering imagination and creative spirit of The Jim Henson Company,” said Lisa Henson, CEO of The Jim Henson Company and the licensor for all merchandising and licensing for “The Possibility Shop.”  “Disney Family.com is an ideal channel to reach families online with Courtney Watkins’ entertaining and inspirational ideas. ‘The Possibility Shop’ is a resource that families can count on and enjoy.”

Since playtime in the great outdoors can sometimes get unruly, season three of “The Possibility Shop” celebrates kids’ messiest moments with “The Dirty Duds Showdown” photo upload contest.  Whether it’s encounters with mud, mother nature or other dirty dealings that little darlings love, Disney Family.com and The Clorox Company are asking parents to share those gasp-inducing moments for a chance to win a trip for four to a dude ranch.  For more information about the contest, check out family.com/dirtyduds. Join the conversation on Twitter: #PossibilityShop.

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