Disney+ Expected to Surpass Netflix in Subscribers by 2026. A recent study done by Digital TV Research compared how the various streaming services such as Disney+, Netflix, Apple TV+, HBO Max, and more will likely perform in the next few years.
The study also revealed that by 2026, Disney+ is expected to surpass Netflix in subscribers, with Disney+ predicted to have amassed 294 Million subscribers compared to the expected 286 Million subscribers Netflix is expected to have by then.
Digital TV research shared a highlight in the report stating: “However, Disney+ will only have more subs than Netflix in one country — India: 98 million Disney+ Hotstar subscribers versus 13 million for Netflix.“
Principal Analyst Simon Murray also shared, “Disney+ Hotstar will roll out to 13 Asian countries by 2026. These countries will supply 108 million (37 percent) of the global Disney+ subscriber total, but only $2.62 billion (13 percent) of the platform’s revenues by 2026. Hotstar subscribers pay less than a third of the monthly subscription fee of their U.S. counterpart.”
Insight Analyst at Parrot Analytics Wade Payson-Denney previously shared the correlation between prolonged popularity and release styles which may lead to the bump in streaming subscribers for Disney+, sharing, “When we see a binge release series like we do on Netflix [The Crown, Bridgerton, Cobra Kai, The Queen’s Gambit, Tiger King, etc], we’re seeing demand skyrocket at first for like a week. They really pop up at first but quickly trail off. It’s a quick hit for these streamers. Whereas with weekly release [like on Disney+], we see popularity gradually build over time, especially for a show like The Mandalorian and WandaVision.”
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Featured Photo Credit: Disney+
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