Some posts may contain affiliate links which means our team could earn money if you purchase products from our site.
Disney to Offer More New Merchandise Online to Combat Resellers
Disney is implementing a major shift in how it handles highly sought-after merchandise to directly combat the problem of resellers. For years, genuine fans have been frustrated as limited-edition items, such as special popcorn buckets and sippers, quickly vanished from park shelves only to resurface online at inflated prices. This aggressive reselling practice has often soured the souvenir experience for regular guests.
Related – Resellers Pounce on MuppetVision 3D Glasses Following Show’s Closure
Disney’s goal with this radical new approach is simple: to ensure that real fans—not just those seeking a quick profit—have better and fairer access to these popular seasonal collectibles.
To directly address the issue of reselling, Disney has announced a significant shift: it will now offer select park-exclusive holiday merchandise for sale online. This strategy directly challenges resellers who typically clear out park stock.
The debut items for this new online approach include a festive Sulley Santa popcorn bucket and a brightly lit Donald Duck holiday tree sipper. These collectibles are precisely the type of highly coveted products that have historically triggered long park lines and immediate in-park sellouts.
By offering these popular items through the Disney Store website, the company achieves several important goals simultaneously. Most importantly, it gives fans across the country a fairer chance to purchase the items without needing to be in the park on a specific day. Furthermore, this move allows Disney to better control its inventory and distribution, directly undercutting the lucrative resale market and significantly reducing its influence.
This strategy is ultimately an operational change aimed at improving the overall park experience. When the release of exclusive merchandise causes massive queues at food booths and merchandise stands, it creates stressful bottlenecks for both guests and Cast Members.
Shifting some of those high-demand sales online will effectively ease this pressure, making the parks more enjoyable for all visitors. If this initial online release proves successful, Disney will likely expand the strategy to other limited-edition products, such as popular EPCOT festival items or Halloween buckets, fundamentally changing the collecting landscape.
What do you think about this change?
Get all the best Disney News
and more, straight to your inbox!
We don't spam. Read our privacy policy for more info.
For the BEST in Disney, Universal, Dollywood, and SeaWorld Theme Park News, Entertainment, Merchandise & More follow us on, Facebook, Instagram, and Youtube. Don't forget to check out the Chip and Company Radio Network too!
Let our friends at Destinations to Travel help you book your next Disney Vacation. They are the preferred Travel Agency of Chip and Company and Disney Addicts, and who we use ourselves.
Click Here for your FREE No Obligation Quote.
