Disney has teamed up with Asics for a global partnership! Asics will launch a campaign before the release of the newest Pixar Film, The Incredibles 2, that seeks to inspired families to get moving this summer. ASICS will aspire to reach thousands of families to inspire them to get active together. A brand new Incredibles inspired ASICS footwear collection will debut too!
The campaign will build on ASICS’ recently launched global brand campaign ‘I MOVE ME’. The campaign seeks to to inspire people to get active and move regardless of who they are and how they move. This partnership also compliments the Disney’s Healthy Living Commitment. This commitment seeks to help and inspire the whole family to be happier and healthier by eating better and being more active together.
A unique range of limited edition Disney·Pixar Incredibles 2 x ASICS footwear will also be released for fans! This collection features five custom running shoes for the whole family. The shoes are inspired by our favorite super heros including Mr. Incredible and Frozone, each shoe will be available in ASICS flagship stores and e-commerce from July and will incorporate performance and design features including the iconic eye mask logo, unique sockliner designs and a collector’s edition box to hero each character.
In June 2018 and running throughout the summer, the movement campaign will also launch on digital channels and will be based on a shared mission of inspiring the whole family to get moving. Inspired by the Parr family – the film’s family of heroic super heroes, and movement influencers, the companies will launch a series of digital content, in-store activations and limited-edition product.
ASICS will create a series of workout videos, inspired by the character from Incredibles 2, and their powers. The videos will give you the super strength, and stretch, stealth, speed, and balance. The videos will feature international ASICS FrontRunners, which are the brand’s ambassadors of movement. These videos will provide achievable exercises in a fun way family can replicate and enjoy. If you visit their stores, you can even receive super rewards including certificates and incentives on exclusive products.
Are you ready to get moving with Disney and ASICS, and make it an incredible Summer?
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