Disney and Formula 1 Announce Collaboration with Disney’s Mickey & Friends Launching in 2026

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Disney’s Mickey & Friends to Hit the Track with Formula 1 in 2026

Get ready for a turbocharged blend of iconic characters and high-octane racing! Formula 1® and Disney have officially announced a groundbreaking collaboration that will see Disney’s beloved Mickey & Friends enter the thrilling world of Formula 1 starting in 2026. This unprecedented partnership promises to bring fans unforgettable experiences, captivating content, and exciting merchandise around the globe.

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The alliance is fueled by a shared commitment to creativity, entertainment, and innovation, aiming to unite fans worldwide through truly unique and memorable moments. As Tasia Filippatos, President of Disney Consumer Products, stated, “As we celebrate nearly a century of Mickey Mouse & Friends, our collaboration with Formula 1 offers a unique opportunity to bring two powerhouse entertainment properties together to create products that fans will love.” She added that this exciting venture will unfold “across a global stage, with unforgettable content and experiences tailored for Disney and F1 fans alike.”

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Emily Prazer, Chief Commercial Officer for Formula 1, echoed this enthusiasm, highlighting the strategic significance of the partnership. “Our collaboration with Disney is set to be a brilliant one, as we introduce the world of Mickey & Friends to our fans, and vice versa,” Prazer commented. “It fits perfectly with our strategy to step outside the world of sport, and into a broader consumer market, and in return we’re introducing Disney to our 820 million fans worldwide.” She emphasized the natural synergy between the two entities, noting, “It’s a fantastic match as both brands are known for pushing boundaries and bringing entertainment and excitement to millions, so I can’t wait to see what our teams come up with for the circuit and beyond.”

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This announcement comes at a time of remarkable growth for Formula 1, particularly among younger demographics. Recent data reveals that over four million children aged 8-12 now actively follow the sport across the EU and US. Furthermore, a significant portion of F1’s social media audience skews young, with 54% of TikTok followers and 40% on Instagram being under 25 years old. This collaboration with Disney’s universally adored characters is poised to further broaden F1’s appeal and introduce a new generation to the excitement of motorsport.

While specific details remain under wraps, both organizations have promised more information in the coming months regarding how fans can join Mickey & Friends on their exhilarating Formula 1 adventure. To stay in the loop and witness how these iconic characters will be “living life in the fast lane” in 2026, fans are encouraged to follow @mickeymouse and @f1 on social media.

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This strategic partnership is a clear indicator of Formula 1’s ongoing commitment to expanding its global reach and diversifying its audience. By teaming up with a cultural icon like Mickey Mouse, F1 is not just racing into new markets, but also creating a vibrant, fun, and accessible entry point for families and young fans into the world of motorsport. The checkered flag awaits, and with Mickey & Friends on board, the future of Formula 1 promises to be more entertaining than ever!


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