Today The Walt Disney Company and its ABC owned station in Houston, KTRK, announced a $1 million pledge to the American Red Cross to assist those most impacted by Hurricane Harvey.
In addition, on Thursday, Disney|ABC Television Group will hold a “Day of Giving.” Starting in the morning with their ABC affiliates and Good Morning America, throughout the day on ABC, Freeform, Radio Disney and their Disney and ABC social media platforms, there will be a call-to-action to donate to the American Red Cross. They will be using the hashtag #DayOfGiving on social media.
“Our hearts go out to everyone in the devastating path of this historic storm,” said Robert A. Iger, chairman and chief executive officer, The Walt Disney Company. “It’s hard to fully appreciate the impact, in part because it isn’t over yet. But we know thousands of people have lost everything and now face the daunting challenge of putting their lives and communities back together, and we’re using our unique resources and reach to help those in need.”
Plus, eligible Disney employee donations to the American Red Cross and other qualified organizations involved in the Hurricane Harvey relief effort will be matched dollar for dollar by Disney Employee Matching Gifts: A Program of The Walt Disney Company Foundation.
If you would like to donate to the Red Cross today you can call 1-800-RED CROSS or text HARVEY to 90999 to make a $10 donation for those in need.