Citizen, a leading brand in timekeeping, has announced that it will partner with Disney to be the official timekeeper of Disney Parks! As a result of the partnership, all of the clocks on Main Street USA and on the FastPass return clocks now feature the Citizen logo, in addition to becoming the new official timekeeper for runDisney events.
The partnership also brings with it exciting things for the Marvel franchise as well! Citizen will now sponsor The Marvel Minute as well as other Marvel digital media content on Marvel.com. Citizen will also participate in upcoming red-carpet events creating memorable experiences surrounding exciting new Marvel films.
Executives for Disney, Marvel, and Citizen appear to be energized by the alliance.
“Citizen is a company with a rich history of creativity and a dedication to exquisite craftsmanship, qualities that we, at Marvel, deeply admire,” Marvel senior vice president, Global Partnerships & Marketing Mindy Hamilton said.
Carlos Castro, vice president of Disney Corporate Alliances said of the new partnership, “Disney is honored to align with Citizen, a stalwart brand that has stood the test of time. At Disney Parks, every minute is magic. So, it’s appropriate that our Guests will have access to one of the world’s greatest names in timepieces, as they celebrate their time together creating memories with friends and family.”
And Toshio Tokura, President and Chief Executive Officer of Citizen Watch Co Ltd started “It’s wonderful that great brands such as Citizen, Disney, and Marvel can work together. We look forward to working with Disney on the expansion of this alliance to their international parks and resort destinations.”
Citizen has long been revered as a leader in precision timekeeping and has been the go-to choice of discerning watch aficionados. We are excited to see this partnership and what it will mean for the two brands going forward.
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