We have already announced that Citizen was now the official timepiece of Disney parks, but today we have a special treat from Citizen featuring their new commercial. The commercial has vintage Disney flair with the March Hare and his typical “late” Alice in Wonderland theme. It is too cute to miss! All around Walt Disney World and Disneyland the attraction wait time clocks have been changed over to “Citizen” watch style.
While the clocks are new, they have been seamlessly integrated into the already timeless attractions. In an official statement from Citizen: “As part of the long-term promotional alliance, the Citizen logo is now displayed on the Main Street U.S.A. clocks in Magic Kingdom Park at the Walt Disney World Resort and Disneyland Park at the Disneyland Resort. The logo is also featured on select FastPass clocks displaying return times for park attractions at both resorts. Additionally, the Walt Disney World Resort and the Disneyland Resort will begin offering Citizen timepieces featuring designs unique to Disney Parks beginning Spring 2019.” it was mentioned Spring 2019, when in fact the clocks have already been swapped out almost at every attraction.
This new partnership also branches out to the Marvel Universe! The promotional alliance also includes a sponsorship of the Marvel Minute and other digital content on Marvel.com developed by Marvel New Media’s Creative Space.
Check out their new commercial spot airing on ABC now.
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