The LA Times reports on some new changes coming to Disney.com websites.
The Walt Disney Co. is rebuilding its outdated Disney.com website to make movies, television shows and games directly available to consumers. Disney President and Chief Executive Robert A. Iger said the company’s portal will be redefined as an “uber-network” for all things Disney, where entertainment would be offered by way of subscription, pay-per-view or supported with advertising. The relaunch is expected within a year, he said.
“We have a unique opportunity as Disney because it really is the only true global entertainment brand,” Igers said Thursday at the All Things Digital conference in Rancho Palos Verdes. “People go to Disney because they know its brand attributes. We believe we have an opportunity to go with our content directly to consumers.”
The Disney.com website has undergone multiple iterations, beginning with a failed attempt in the late 1990s to become one of the central destinations on the Web — vying with the likes of Yahoo! and Microsoft Corp. Disney would later eliminate 800 jobs and write off $800 million of its investment in the family-friendly Go.com venture.
Since those days, the Disney.com site has sought to balance dual goals, as a promotional site for all of Disney’s film, television and music offerings, and as an entertainment destination that would attract advertising revenue.
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Photo credit LA Times.com
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