Disney continues to celebrate the 90th anniversary of Mickey Mouse and Minnie
Mouse. To honor the Minnie fan holiday which is National Polka Dot Day on January 22 Disney is encouraging fans to show their #MinnieStyle with events in Los Angeles and New York with new collections launching both online and at retail.
Loved for her infectious, upbeat nature, Minnie Mouse first made her debut in the groundbreaking animated
classic, Steamboat Willie, and has remained a global icon ever since. Known for her fun style, classic polka
dots and bold patterns, Minnie has served as a muse for fashion designers, artists and fans around the globe.
Luxury milliner Gigi Burris, Torrid, Happy Feet, Pandora Jewelry, Crocs and Jewelmark will all release Minnie-inspired capsule collections in celebration of her milestone anniversary and annual fan holiday.
On January 19, female-founded athleisurewear brand Terez and leading cold-pressed juice brand Pressed
Juicery will host a Minnie-inspired fitness event open to the public at Westfield Century City, in celebration of the launch of their Minnie-inspired collections. Throughout the day, fans will have the opportunity to take a class hosted by an influential fitness pioneer Tracy Anderson, shop Terez’s new leggings and tops adorned with the beloved character.
Attendees will also be some of the first to have the chance to sample Pressed Juicery’s new limited edition, Minnie-inspired juices, a Pineapple Greens and Dragon Fruit Punch, created in celebration of her anniversary. The Pineapple Greens flavor incorporates rich leafy greens and sweet golden pineapple for an energizing yet honeyed taste, and the vibrant Dragon Fruit Punch is made with refreshing watermelon, dragonfruit and strawberry for a bold and revitalizing kick. Both juices are non-GMO and have no added sugars.
The juices will be available at all 70+ Pressed Juicery locations nationwide and online at pressedjuicery.com starting on Jan. 22 In addition to the two juices, special Pressed Juicery and Minnie Mouse merchandise will
also be available for fans to continue the celebration all year long. Custom seed pouches, showcasing Minnie’s love of gardening, inspired by vintage Minnie Mouse seed packets from the 1970s, and a special edition cooler bag will be available for purchase at launch. In February, a reusable glass water bottle and a commemorative pin will also be available.
The Disney x Terez featuring Minnie Mouse collection will be available on Terez.com starting on 1.18. The collection features an assortment of women’s and girl’s leggings and tops blending Terez’s commitment to quality and unique design with Minnie’s fun and feminine aesthetic.
Fans are encouraged to RSVP for the Celebrate Minnie Mouse event in advance at CP.Special.Events@Disney.com.
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