British cinema chain’s Alice in Wonderland boycott ends

Disney and the main theater chain behind what threatened to become a serious boycott of its pricey 3D Alice in Wonderland have reached a deal. There will be no boycott, not in the UK, anyway.

At least Tim Burton saw the cinema chain’s point — that a 12 week release window, after all the cost of adding 3D projection and the intense desire by the chains to make every last Euro or pound out of the movie because of that — was too short.

No word on what exactly Disney and Odeon came to their “enduring agreement” on.

For Odeon’s part, the enduring box office appeal of Avatar gave them some bargaining room, even though that movie is finally starting (and only starting) to fade.

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Photo from pastapadre.com