Bob Chapek says there could be more mature content heading to Disney+ in the future if audience demand is strong enough to warrant it.
In an interview with Wall Street Journal, Disney CEO Bob Chapek was asked about how far Disney’s streaming service would extend itself when it comes to adding or producing content that is geared toward more mature audiences.
“I want to respect what this brand is. But at the same time, I know that we may be even more precious about what is ‘Disney’ than the consumer base is,” Chapek told the Journal. “If the consumer base has more elasticity, we probably ought to listen to our audience, which means we have more degrees of freedom than we probably thought.”
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Disney+ has been publishing mature content on its international platforms, with password-guarded parental control being the norm. However, in the U.S., the brand Disney has always been seen as a family-oriented entertainment platform where children can safely explore.
The inclusion of parental controls will help Disney expand upon the entertainment offerings for viewers.
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