Baby Einstein Adds Three New Discovery Kits to its Collection on February 22nd

Baby Einstein, an award-winning leader of infant products, proudly adds three new products – Baby Lullaby, Neptune’s Oceans & World of Rhythm – to its line-up of recently unveiled Baby Einstein Discovery Kits on February 22, 2011. Baby Einstein Discovery Kits, which are specifically designed for babies up to two-years of age, help parents introduce babies to the beautiful worlds of classical music, nature and the arts through integrated multimedia kits.

Baby Einstein Discovery Kits (which are each packaged to include a Baby Einstein DVD, a music CD and either a book or Discovery Cards) are designed to help provideparents with new ways to introduce their little ones to the world around them in playful and engaging ways. The kits not only promote discovery and inspire baby’s natural curiosities but they also encourage parents to look to their everyday experiences as a way to extend content beyond just the kit.

All multimedia elements included in the kit compliment the other, inviting little eyes and little ears to enjoy the bright colors, real-world images, fun puppet shows and delightful melodies featured either in the DVD, CD, babybook or Discovery Cards. Discovery Kits align with a baby’s path from infant to toddler by offering three broad levels of discovery — Experience (Level 1), Explore (Level 2) and Expression (Level 3). Level 1 kits are about experiencing music, utilizing popular classical music works by Beethoven, Mozart, Bach and others, re-orchestrated for little ears and enhanced with simple baby-friendly images and puppet shows. Level 2 kits invite babies to explore the outdoors and focus on animals found in nature, the ocean and around the home. Level 3 kits feature puppet hosts including Coco the dancing cockatoo, Vincent Van Goat and Bard the Dragon, and give toddlers a platform to move and express themselves throughmusic, colors and words.

The new Baby Lullaby, Neptune’s Oceans & World of Rhythm Discovery Kits join six recently released titles (Baby Beethoven, Baby Mozart, Animals Around Me, Wild Animal Safari, World of Colors and World of Words) bringing the collection to nine total. Kits can be found at stores across the U.S. and Canada only and/or online at BabyEinstein and retail for the suggested price of $19.99 U.S./$24.99 Canada.

CURRENTLY AVAILABLE DISCOVERY KITS:

Each Discovery Kit includes a DVD, a music CD and either Discovery Cards or a book. And each DVD includes an English, French and Spanish language track.

Level 1: Experience

· (NEW) Baby Lullaby (releasing February 22, 2011) – Take your baby on a soothing journey with classical lullabies by Bach, Brahms and Mozart. Enjoy relaxing ocean waves, sweet puppet shows, and tranquil images. From fun time to rest time, Baby Lullaby is the perfect way to spend special time with your baby.

· Baby Beethoven™ (released November 23, 2010) – Parent and baby can listen to the joyous sounds and cherished works of Beethoven. See how musiccelebrates the sounds of different instruments. Together, they will experience a world of enchanting sights and sounds and make new discoveries with Baby Beethoven.

· Baby Mozart™ (released November 23, 2010) – Parent and baby will discover the joy of classical music together and listen to Mozart’s popular works – including “Twinkle, Twinkle Little Star” – delightfully re-orchestrated for little ears. They’ll look at real-life images and enchanting puppet shows bringing a symphony of sights and sounds together as they share new discoveries with Baby Mozart.

Level 2: Explore

· (NEW)Neptune’s Oceans (releasing February 22, 2011) – Dive in with your little explorer for a voyage of undersea discovery! Journey across Neptune’s Oceans to encounter amazing marine life in their natural habitats. Penguins, whales, dolphins, sea lions and crabs come to life in engaging musical portraits. Together, you and your baby will ride a tide of fun as you explore this wondrous new world!

· Wild Animal Safari (released November 23, 2010) – Parents can take their little explorer on an exotic musicalexpedition to meet wild animals from across the globe. Together, they’ll journey to the jungle, savanna, desert and forest on a wild, wonderful voyage of discovery with Wild Animal Safari.

· Animals Around Me (released November 23, 2010) – Parent and child set off on a fun-filled “field trip” to discover animals found at the park, on the farm, and in their own backyard – whether furry or feathered, winged or wiggly, bumpy or cuddly, they’ll explore the Animals Around Me.

Level 3: Expression

· (NEW) World of Rhythm (releasing February 22, 2011) – Your little one will want to keep a beat, snap his fingers and march his feet! Join new characters Pillie, the musical woodpecker, and Coco, the dancing cockatoo, and share the excitement of rhythm with your baby. World of Rhythm explores rhythm in music, rhythm in nature and rhythm as a form of expression. It’s a fun way to encourage children to express themselves through singing, dancing, clapping and playing!

· World of Colors (released November 23, 2010) – Parent and child share a rainbow of sights and sounds and discover the wonders of color together! They’ll join puppet host “Vincent Van Goat” as he creates six Van Gogh masterpieces exploring red, green, blue, yellow, orange and purple with World of Colors.

· World of Words (released November 23, 2010) – Parent and child join playful puppet host Bard the Dragon on an exciting adventure using everydaywords, such as flower, cat, and moon, plus beautiful scenery from nature with World of Words.

Earn Rewards For Purchasing Baby Einstein Products

In November, 2010, the Baby Einstein Company launched The Baby Einstein Rewards Program, a customer loyalty program created just for families

and powered by Disney Movie Rewards.As part of this program, The Baby Einstein Company includes “Magic Codes” inside the packaging of every

Discovery Kit for Baby Einstein Reward members to enter as part of their account and be able to earn and accrue reward points. Reward points can

then later be redeemed for a variety of great products including strollers, baby bouncers, books, CDs, DVDs and more. The Baby Einstein Rewards

Program is only valid for members who live in the U.S. and Canada and excludes Quebec.

In 2011, The Baby Einstein Company is expanding their rewards program to any newly released product from their full-breadth of product lines

including baby toys, books, gear and CDs. Visit the Baby Einstein Rewards site for more information on this program,.

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