Augmented Reality Experiences Are Coming To Life Thanks To Audi and Disney

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If all goes according to plan, one day you’ll be able to say goodbye to those boring, long care rides! And it’s all thanks to Disney and Audi! The two power-houses are teaming up to develop and offer a high-tech driving experience that’ll easily be on-of-a-kind.

“Audi Meet Disney” is a concept being developed by both companies which includes augmented reality experiences, games, and entertainment for riders. The announcement came yesterday. According to Nils Wollny, Audi’s head of digital business strategy and customer service, they approached Disney about the idea last year. Wollney explained further regarding certain aspects of the experience, to include window overlays and other fun activities for riders.

But what about the driver? Wouldn’t all of this be distracting? Nope! Because they’re self-driving! Disney has been toying around with the idea for a while, and it seems Audi is the answer to hang ups experienced along the way. Imagine if you will, catching a ride from your home resort to the Magic Kingdom while playing fun games…without the stress of driving through traffic. It’s a grand idea!

Augmented reality is the obvious next step for Disney technology. Imagine riding the monorail and seeing Cinderella’s castle take on a dark and sinister appearance during holiday parties? Or Spaceship Earth as the Death Star! These are all possibilities that Disney has been exploring, and it seems that by teaming with Audi…we are one step closer to getting cuttin-edge immersive experiences! To get a better understanding of what to expect, check out this video via Roadshow:

Until then, we’ll find out more during the Consumer Electronics Show (CES) 2019 as Audi and Disney continue this exciting venture.

Photos and information courtesy of Road/Show by Cnet


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2 thoughts on “Augmented Reality Experiences Are Coming To Life Thanks To Audi and Disney

  1. I could see how this would be an incredible technological advancement & popular amongst Disney fans–however, I am very skeptical about self-driving cars & would not want augmented reality in my car. I’m not saying it won’t be cool & so much fun, but I find it very dangerous. Yes, the car is driving by itself, but it’s still electronic. Things can go wrong. The car can still crash. If the driver is too busy with the augmented reality, he/she is not fully paying attention to the road. I would never want to take my foot off the pedals or my hands off the wheel, or my EYES off the road. #DisneyVacayGiveaway

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