Alice in Wonderland on the Front Cover of the LA Times

In a media first the LA Times recently sold its front cover to The Walt Disney Company in a special promotion for the “Alice in Wonderland” movie.

Instead of the actual front page, readers in LA are treated to a fake front page, complete with the traditional “Los Angeles Times” logo and splashed with a full color photo of Johnny Depp as the Mad Hatter.

I hear the ad cost $700,000 which I am sure was great for the LA Times Newspaper, and a collectors item for all those Disney Fans in LA.

Pretty Cool!

What do you think about the ad? Do you think it is a little overboard? Let us know in the comment section below.

Source & Photo from thewrap.com

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