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In a media first the LA Times recently sold its front cover to The Walt Disney Company in a special promotion for the “Alice in Wonderland” movie.
Instead of the actual front page, readers in LA are treated to a fake front page, complete with the traditional “Los Angeles Times” logo and splashed with a full color photo of Johnny Depp as the Mad Hatter.
I hear the ad cost $700,000 which I am sure was great for the LA Times Newspaper, and a collectors item for all those Disney Fans in LA.
Pretty Cool!
What do you think about the ad? Do you think it is a little overboard? Let us know in the comment section below.
Source & Photo from thewrap.com
