Disney Princess-Inspired Prom Dress Collection Launching in Time for Prom Season in 2013

Disney Consumer Products has teamed up with Ashdon, Inc. to launch a new line of prom dresses that will be in a store near you in time for the 2013 prom season. The Disney Princess inspired dresses will feature taffeta, satins, tulles, and exquisite embroidery along with a variety of silhouettes and rich treatments. The dress line is aptly named the Disney Forever Enchanted collection and is debuting with its “Snow White and the Seven Dwarfs” themed designs, which are inspired from the 1937 Disney animated classic film.

“Launching our new Disney Forever Enchanted collection with a Snow White-inspired line seemed only fitting, since she was Disney’s first princess,” said Ashdon CEO, Nick Yeh. “The dresses are fun to wear yet elegant, and offer young women a way to realize their own fairytale inspired dreams.”

For every new prom season, Disney Forever Enchanted collection will roll out a new collection that is designed after a different Disney Princess, with the first being Snow White.  In order to truly capture the essence of Snow White in the film, the collection has seven different design themes covering the gamut from sweet and innocent to intense and dramatic, using the color red from the poisoned apple to woodlands inspired prints. There are 75 different styles to choose from, the collection which will give customers enough options to fit most personalities and stylish trends.

“Drawing inspiration from the many elements comprising each Disney Princess story, Ashdon’s creative team has created a beautiful collection that offers young women a fresh perspective on these classic characters and stories,” said Robert Oberschelp, Director, Disney Consumer Products.

The Disney Forever Enchanted prom collection will be available in a variety of sizes with MSRP’s ranging from $350-$800 in retail stores across the U.S. and Canada.

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