British cinema chain’s Alice in Wonderland boycott ends

British cinema chain’s Alice in Wonderland boycott ends

It’s about time. From the Orlando Sentinel:

Disney and the main theater chain behind what threatened to become a serious boycott of its pricey 3D Alice in Wonderland have reached a deal. There will be no boycott, not in the UK, anyway.

At least Tim Burton saw the cinema chain’s point — that a 12 week release window, after all the cost of adding 3D projection and the intense desire by the chains to make every last Euro or pound out of the movie because of that — was too short.

No word on what exactly Disney and Odeon came to their “enduring agreement” on.

For Odeon’s part, the enduring box office appeal of Avatar gave them some bargaining room, even though that movie is finally starting (and only starting) to fade.

Source

Photo from pastapadre.com


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Chip is the owner, editor, and writer of Chip and Company. When he is not writing about Disney News or Planning Tips, you will find him counting down the days to his next Disney Vacation.
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