Disney to Move Consumer Products Division to Entertainment Studios in Major Corporate Shift

The Walt Disney Company is undertaking a major corporate reorganization within its consumer products and merchandise arm. Beginning in October 2026, the majority of Disney Consumer Products operations will officially move out of Disney Experiences and transition under Disney Entertainment Studios.

Related – Disney Theme Parks Division Posts Record Q3 Profits Driven by Walt Disney World Attendance and Spending

Aligning Merchandise With Creative Storytelling

The corporate shift was announced via an internal joint memo from Thomas Mazloum, Chairman of Disney Experiences, and Alan Bergman, Chairman of Disney Entertainment Studios.

The primary goal of the reorganization is to integrate Disney’s global merchandise, retail, and licensing teams directly with the film and television studios creating the intellectual property:

• Earlier Collaboration: Bringing consumer products under the Studios umbrella allows creative development, commerce, and product design to begin simultaneously during early content production.
• Unified Ecosystem: The move strengthens coordination across Disney’s major entertainment franchises, including Marvel, Star Wars, Pixar, and Walt Disney Animation Studios.
• Streamlined Operations: Moving consumer products closer to studio leadership aligns Disney’s corporate structure more closely with how legacy media and entertainment peers report consumer licensing.

In their joint statement, Mazloum and Bergman emphasized that consumer products play a pivotal role in translating Disney stories into everyday experiences, noting that the best cohesion happens when storytelling, commerce, and experiences come together from the very beginning.

Leadership Structure and Industry Standing

Disney confirmed that no immediate executive changes will take place as part of the October transition:

• Current Division Leadership: Lisa Baldzicki will continue serving as President of Disney Consumer Products, a role she assumed earlier this year following executive shifts that saw former president Tasia Filippatos transition to President of Disney Parks International.
• Global Licensing Leader: The move comes as Disney maintains its position as the world’s top licensor, having generated $63 billion in retail sales of licensed consumer products in 2025 across more than 100 product categories worldwide.

Part of Broader Corporate Alignment

The realignment marks the second significant business unit shift from Experiences to Entertainment in recent months. Earlier this year, Disney’s Games and Digital Entertainment group was similarly folded into Disney Entertainment to better connect interactive gaming initiatives—such as Disney’s ongoing partnership with Epic Games—with core streaming and film platforms.

Disney plans to share additional details on the Consumer Products transition as integration progresses through the remainder of the year.

Let our friends at Get Away Today help you book your next Disney or Universal Vacation. They are the preferred Travel Agency of Chip and Company and Disney Addicts, and who we use ourselves.

X/Twitter

This field is for validation purposes and should be left unchanged.

Name(Required)

First Last

Email(Required)

Phone

Destination(Required)

Walt Disney WorldDisneyland ResortDisney Cruise LineAulani, A Disney Resort and SpaUniversal Orlando ResortsUniversal Studios HollywoodRoyal Caribbean, Carnival, Norwegian or other Cruise LineI don't know yet

Adults (10+)(Required)

Children (3-9)(Required)

Start Date(Required)

MM slash DD slash YYYY

Comments, Questions or Special Requests

Δ

For the BEST in Disney, Universal, Dollywood, and SeaWorld Theme Park News, Entertainment, Merchandise & More follow us on, Facebook, Instagram, Tiktok, and Youtube.