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The Walt Disney Company and The Kraft Heinz Company have officially struck a massive, multiyear strategic agreement that will bring ten iconic Kraft Heinz brands into Disney Parks and onto Disney Cruise Line ships.
Under this new long-term deal, Kraft Heinz will become the official supplier for select condiments, macaroni and cheese, and cream cheese across Walt Disney World Resort, Disneyland Resort, and Disney Cruise Line sailings in North America.
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New Menu Items and Custom Experiences
Guests visiting the theme parks can look forward to seeing ten major brands, including HEINZ, Philadelphia, and Kraft Mac & Cheese, woven into culinary offerings at hundreds of dining locations ranging from Main Street, U.S.A. to Star Wars Galaxy’s Edge.
Additionally, the collaboration will bring custom-designed equipment and themed HEINZ condiment stations throughout the parks. Early concepts discussed by executives even suggest fun, immersive additions like lightsaber-shaped ketchup dispensers at Disneyland, Cinderella-themed macaroni and cheese, and Frozen-themed Jet-Puffed marshmallows.
Expanding Beyond the Parks
The alliance extends far past the dining tables in the parks and onboard the ships. In exchange for supplying Disney’s domestic properties, Kraft Heinz gains character and storytelling rights across its grocery packaging for ten of its popular consumer brands.
The deal also touches Disney studios and streaming platforms, where Kraft Heinz plans to help fund co-created digital content and integrated marketing campaigns.
Launching This Summer and at D23
The partnership is set to launch officially this summer, with new menu items and branded activations rolling out across North American Disney properties.
Fans will get an early preview of what is to come during D23 The Ultimate Disney Fan Event in Anaheim this August, where HEINZ will debut a “Sauce Vault” experience offering attendees a first look at specialty sauces and upcoming flavor concepts.
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