Del Monte Launches Global Campaign to Celebrate Disney and Pixar’s Toy Story 5

Del Monte Launches Global Campaign to Celebrate ‘Toy Story 5’

Fresh Del Monte Produce Inc. (NYSE: FDP), a global powerhouse in fresh and shelf-stable fruits and vegetables, is teaming up with Disney and Pixar’s highly anticipated Toy Story 5 to celebrate the beloved franchise’s return to the big screen. To power this worldwide campaign, Fresh Del Monte is inspiring imagination and healthy eating by flooding grocery aisles with over 600 million co-branded Toy Story 5 banana stickers and pineapple hangtags across all participating global markets.

Related – Hollywood Studios Celebrates Upcoming Movie with Toy Story 5 Banners Throughout the Park

Beyond the eye-catching in-store displays, the promotional campaign will feature interactive digital content and dynamic social media activations starring Woody, Buzz Lightyear, Jessie, and the rest of the iconic toy box crew. To top it all off, the collaboration includes a massive sweepstakes giving grocery shoppers and families an incredible opportunity to win a five-night vacation package to Barcelona.

“We’re honored to collaborate with Disney and Pixar’s ‘Toy Story 5’ to literally bring Woody, Buzz Lightyear, Jessie and the beloved franchise to life alongside our Del Monte® bananas and pineapples in conjunction with the film’s global release,” said Ivan Brown, Senior Director of Marketing for Fresh Del Monte in North America. “We strive to make fresh fruit a priority in everyday adventures. By teaming up with an entertainment powerhouse, we’re together creating fun, memorable experiences in produce aisles and helping to instill healthier habits for families.”

Key Highlights of the Fresh Del Monte Promotion

• Co-Branded Toy Box Packaging: Shoppers can spot their favorite Toy Story 5 characters right on Del Monte® bananas, Del Monte Gold® Pineapples, and Honeyglow® Pineapples. These special stickers and hangtags will be available both in-store and online through July 31, 2026.
• Magical Barcelona Sweepstakes: Fans aged 18 and older can scan the QR code found on the co-branded fruit or head directly to freshdelmontefun.com to enter for a chance to win an incredible five-night family vacation to Barcelona! Subject to availability, the grand prize package features visits to Barcelona’s famous Colorful Park & Gardens, tickets to the city’s Science Museum, a guided horseback excursion in Montserrat, local gelato tastings, and more.
• Interactive Digital Fun: Parents and fans can head over to Instagram to explore a variety of fresh, healthy recipes, participate in exclusive merchandise giveaways, and enter for a chance to win movie tickets to see Toy Story 5 when it hits theaters.

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