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Universal Scores Gold as Official Theme Park Partner of the LA28 Olympics
Universal just stuck the landing on a major announcement. Universal Destinations & Experiences has been named the official theme park partner of the LA28 Olympic and Paralympic Games, and the hype video is already giving main character energy. The new commercial celebrates families and friends making core memories together at Universal parks, including glimpses of the highly anticipated Epic Universe at Universal Orlando Resort.
Related: Vin Diesel Tours Construction of ‘Fast & Furious: Hollywood Drift’
The partnership ties Universal directly to the 2028 Summer Olympics in Los Angeles, which will run from July 14 through July 30, 2028, followed by the Paralympic Games from August 15 through August 27, 2028. Universal’s parent company, Comcast, is also a founding partner of the Games, so this collaboration feels like a perfectly choreographed routine. Lights, camera, Olympic action.
The commercial continues Universal’s recent emotional storytelling streak, following spots like “This Changes Everything” and “Lil Bro.” It leans into the idea that theme park days are not just vacations, they are memory factories running at full capacity. With Epic Universe opening ahead of the 2028 Games, you can bet Universal Orlando will be ready to welcome a global audience faster than you can say gold medal speed.
Related: Universal Orlando Rolls Back Epic Universe Expansion News
Between Hollywood hosting the world and Universal’s parks spotlighting next-level experiences, 2028 is shaping up to be a banner year. We will be watching to see if special Olympic tie-ins, limited-time experiences, or celebratory offerings make their way into the parks as the Games approach.
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