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Step Inside the Madness: First Look at Universal Horror Unleashed in Las Vegas
The doors are creaking open at Universal Horror Unleashed, and thanks to photos shared on X by actor James Keaton, beloved by Halloween Horror Nights fans as the one and only Jack the Clown, we now have a chilling first look inside Universal’s year-round house of horrors in Las Vegas. And yes… it’s as terrifying as you hoped.
Related: All Ten Halloween Horror Nights Houses Revealed for Universal Orlando

This permanent haunt, set to open on August 14, 2025, is Universal’s first 365-day horror experience and part of the expanding AREA15 complex. The industrial façade may look like an abandoned warehouse on the outside, but step through that weathered threshold and you’ll find yourself in a full-blown horror universe.

The Outside: Welcome to Your Nightmare
The building itself looks like it was ripped from a horror film set—complete with cracked concrete textures, barred windows, looming floodlights, and a rusted fan vent looming over the Horror Unleashed logo. Hazard-striped warehouse doors signal both danger and invitation—just the right mood for what’s to come.

Inside the Fear Factory: A Photo Tour
Actor James Keaton’s photo set pulls back the curtain on the spine-tingling interior:
- Jack’s Stage Returns: A massive circular saw blade emblazoned with Jack the Clown’s twisted grin serves as the centerpiece for what appears to be a performance zone. Purple and red lighting, creepy carnival props, and sideshow-style set pieces hint at live shows that will bring the chaos of Halloween Horror Nights to life.
- Steam and Sips: A towering industrial boiler—complete with glowing red windows and pluming smoke—sits at the heart of a wraparound horror-themed bar. Details like exposed copper piping, gears, and flickering lights give it that Frankenstein-meets-mad-laboratory feel. Order a shot… if you dare.
- The Haunted Farmhouse: One photo shows a rusted vintage pickup parked in front of a spooky cabin porch surrounded by cornstalks, shadows, and just enough gloom to make you question if someone—or something—is watching from the second-story window.
- Character Encounters: From sultry vampire queens lounging on thrones to twisted clown performers leering from balconies, it’s clear this space is built for interaction. These aren’t static displays—these are scareactors ready to terrorize you up close.
- The Jack Show: Several images show what appears to be a mini-stage show with Jack and his bloodthirsty crew taunting terrified guests. Think HHN house meets haunted improv theater, with all the chaos you’d expect from the Clown Prince of Fear.

What Else We Know About Universal Horror Unleashed
As previously announced on the Discover Universal Podcast, this year-round destination will feature:
- Four Fully Realized Haunted Houses, based on:
- Universal Monsters
- The Texas Chainsaw Massacre
- Scarecrow: The Reaping
- Blumhouse’s The Exorcist: Believer
- Four Interactive Entertainment Zones packed with scareactors and themed environments
- Food & Drink Offerings that match each themed area—because who doesn’t want to sip a blood-red cocktail inside a haunted lab?
- Open Year-Round, making it a permanent horror playground for locals and thrill-seeking tourists alike
Related: Reported Changes Coming to Stay And Scream for Halloween Horror Nights at Universal Orlando


Even more exciting? A second Universal Horror Unleashed location is already confirmed for Chicago in 2027, suggesting this is just the beginning of a new horror empire.
Final Thoughts
With its mix of world-class theming, fan-favorite characters, interactive shows, and immersive horror zones, Universal Horror Unleashed promises to be Halloween Horror Nights on steroids—only without the seasonal limits. If these photos are any indication, this Vegas haunt is already looking like a must-scream experience.
So whether you’re an HHN die-hard or a curious horror newbie looking for a frightfully fun night out, start sharpening those stakes and prepping your courage. Jack is waiting… and he’s not alone.
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