The Walt Disney Company believes the majority of Disney+ customers will pick the lower-cost, ad-supported plan, which is set to launch later this year.
During the Walt Disney Company’s earnings call for Q2 2022, CEO Bob Chapek confirmed that an ad-supported subscription tier is coming for Disney+.
He said Disney+ will introduce an ad-supported subscription offering in the U.S. by the end of the calendar year and internationally in 2023.
“Expanding Disney+ access through multiple price points is a win for consumers and advertisers,” he said during the earnings call with investors.
Furthermore, Chapek noted that Disney has already been selling ads on its Hulu and ESPN Plus streaming services.
Related: Disney+ Releases NEW Trailer & Images for Limited Series Obi-Wan Kenobi
At this time, a specific launch date hasn’t been announced for the new Disney+ tier. Also, Disney has yet to reveal exactly how much the ad-supported tier of Disney+ will cost per month.
The company is proud of their strong results in the second quarter, including the continued growth of their streaming services with 7.9 million Disney+ subscribers added in the past quarter.
Related: Bob Chapek Reveals that Disney+ Price might be going up
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