During the Walt Disney Company’s earnings call for Q2 2022, CEO Bob Chapek confirmed that an ad-supported subscription tier is coming for Disney+.
He said Disney+ will introduce an ad-supported subscription offering in the U.S. by the end of the calendar year and internationally in 2023.
“Expanding Disney+ access through multiple price points is a win for consumers and advertisers,” he said during the earnings call with investors.
Speaking on Disney’s earnings call Wednesday, Chapek noted that Disney has already been selling ads on its Hulu and ESPN Plus streaming services.
At this time, a specific launch date hasn’t been announced for the new Disney+ tier. Also, Disney has yet to reveal exactly how much the ad-supported tier of Disney+ will cost per month.
Related: Disney Plus Embarks on NEW Epic Adventure in Competition Series ‘The Quest’
During yesterday’s investor call, Disney CEO Bob Chapek says the company feels “bullish” about adjusting the streaming service’s price as its library bulks up with more shows and movies.
Disney+, which launched in late 2019, has raised its U.S. subscription price once so far, to $8 a month, a $1 increase.
However, Chapek didn’t say how much prices will go up or when it might happen.
The company is proud of their strong results in the second quarter, including the continued growth of their streaming services with 7.9 million Disney+ subscribers added in the past quarter.
Related: Boba Fett Special coming to Disney+ on Star Wars Day
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