Bob Iger Claims Disney+ Needs 'More Content for More People' to Gain New Subscribers

As Bob Iger is leaving The Walt Disney Company after an impressive 47-year career, he has openly shared that if Disney+ wants to boost subscriber numbers they need to create “more content for more people” to attain those goals. Disney+ has been steadily increasing the amount of original and established content on the streaming service, but it appears the platform is already working on a strategy to bring in new and returning subscribers.

“I think [Disney+] needs more volume,” Iger shared with CNBC, “And there probably needs to be more dimensionality, meaning, basically, more programming or more content for more people, different demographics. But, [CEO Bob Chapek] is aware of that and is addressing those issues.”

Disney+ has already begun to offer more diverse content, as well as growing and rebooting franchises to offer fans deeper insight into the stories we love. From content featuring hit recording artists like Taylor Swift and Billie Eilish, as well as more epic tales from around the world with hosts such as Jeff Goldblum, Chris Hemsworth, and Will Smith, more Broadway musicals, and even more specials featuring The Disney Parks and Walt Disney Imagineering, it looks like Disney+ may be heeding the words of the former CEO and will be offering a wider array of content to keep growing and expanding their horizons.

What would you like to see added to Disney+? Are there any shows or films you would love to see more of in the future? We would love to hear your thoughts in the comments. Be sure to check back here at Chip and Company for updates and all things Disney+!

Featured Photo Credit: Disney+

Source: CNBC

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Written by:

Kaitlyn 3,093 Posts

Kaitlyn is a writer, painter, and artist based just north of Baltimore, Maryland. She is a previous participant in the Disney College Program and has years of experience with Walt Disney World Parks and Resorts and with Universal Orlando Resort. Her and her big 'Ohana are frequent visitors to the parks and resorts and she is always up for another trip to visit her favorite castles! Kaitlyn is the News & Entertainment Writer for Chip and Company and is passionate about writing and storytelling.

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