Disney is taking on food! Disney announced a digital food channel Disney Eats at its annual NewFront, a presentation for advertisers of upcoming video content, last week. This new online digital channel will feature culinary shows and products aimed at families and also includes an editorial site.
Think YouTube! Disney is moving in this to target young families who are part of a generation that grew up watching videos on platforms like YouTube. These parents are now looking for content for their children on online mediums and Disney plans to deliver.
You can check out a short video here:
Some of the shows planned for Disney Eats include seasons of “Kitchen Little,” where kids will be featured working with celebrity chefs, and “Tiny Kitchen,” with chefs creating small replicas of Disney food. “Kitchen Little” and “Tiny Kitchen” were co-created with global entertainment company Tastemade.
Disney Eats will be part of the Disney Digital Network. Disney Digital Network was formerly know as Maker Studios. Disney acquired it in 2014 for $500 million.
According to Disney, the new online food channel will keep the same health standards that the company previously imposed on advertisers. Back in 2012 Disney made efforts to ensure that food products advertised on their networks met specific nutritional standards.
Tastemade will have another series on the channel, a food science series called “Must Be Science.” There will also be shows with Disney online influencers that will be announced at a later date.
All programs on this channel will be aimed at parents cooking with kids, or “co-cooking.” When it comes to additional sources of revenue, Disney will sell branded products, including kitchen utensils, bakeware and cookbooks.
You can visit the new website here.
Source: CNBC
Photo: Disney
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