Freeform’s Siren Premieres March 29

Premiering on “International Mermaid Day” (March 29) at 8/7c on Freeform, you can catch the all-new series, Siren. This riveting new series tells the story of a mysterious girl, who begins to ravage the small fishing town of Bristol Cove. Marine biologists Maddie and Ben come together to find what has brought this hunter from the deep sea to land and are there others like her?

In anticipation of the premier and International Mermaid Day, Freeform is rolling out the celebrations:

The Mermaid Museum

Enter the world of Bristol Cove and immerse yourself in a mermaid experience. The museum will be open to the public in Los Angeles from March 22 to March 25 and includes a 4,800-gallon live mermaid tank, fishing store inspired by a speakeasy, Insta-worthy exhibitions and a 360° underwater projection room.

The First Official #InternationalMermaidDay

Join the celebration of the mysterious and powerful mythical creatures. On March 29th Mermaid culture will reign, from Snapchat filters to specialty Pressed Juicery sips, Siren will be brought to life.

Custom “Siren” Snapchat Lens

Don’t forget to head over to Snapchat on premiere day and transform yourself into a Siren mermaid and then share away using the hashtags #internationalmermaidday and #siren. The Snapchat lens will be available for one day only.

Mermaid Fuel by Pressed Juicery

On March 29th, all Pressed Juicery locations will be giving away free bottles of the limited-edition “Mermaid Fuel”. This refreshing blend of maple water, blue algae, lemon, mint and maple syrup is only available while supplies last.

Fin Fun Giveaway

Want to dress up and play mermaid? Check out the @Siren Instagram account on March 22nd and you could have a chance to win a Siren tail from Fin Fun.

The Premier of Siren on Freeform

And of course, don’t miss the 2-hour season premiere of Siren on March 29th at 8/7c on Freeform.

We can’t wait to catch the first episode and see what Siren is all about.

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