Disney is tracking guests in a new way… With your shoes!

Disney has just received a patent from the US Patent and Trademark Office for their new method of tracking guests, by footwear.

In 2014 the Magic Bands made their debut and Disney has been tracking guests this way since, however now they have come up with a new way to track and customize park-goers and venue guests.  In a patent that was requested in April and reward just recently they will now be able to use cameras and sensors to track our shoes… Yeah you read that right.

This tracking method will help figure out the most visited rides, the path most guests take and so on.

Part of the patent reads:

“The present disclosure discloses a system and method for creating a customized guest experience at an amusement park. In some environments, such as amusements parks, theme parks, sporting events, and other entertainment venues it may be desirable to acquire and reacquire guests in a predetermined area. For example, acquiring and reacquiring guests at different locations in the amusement park can provide data to the amusement park owners, such as the most popular rides, common guest paths from ride to ride.”

They will also be using another method, a robot that moves around the park and interacts with guests.

“Still another embodiment includes a robot for interacting with guests at an amusement park. The robot includes a foot sensor for capturing a depth image of at least one foot of a guest and a camera for capturing a color image of the (sic) least one foot of the guest. The robot may also include a movement mechanism allowing the robot to roam the amusement park or a portion thereof and an input/output interface for receiving guest information from the guest.”

The patent claims that attempting to track guests by clothing will not work that is why shoes is the best way.  They also feel that this way will be less intrusive than what is being done now.

The patent explains this too by saying:

“Current methods of acquiring guest information and subsequently matching a particular guest with the acquired guest information are limited to rather intrusive methods, such as retinal and fingerprint identification methods. These methods are obtrusive and some guests may not feel comfortable providing this type of biometric information to a third party.”

Disney has not announced when they will start to implement these methods.

How do you feel about this method of track us, the guests to the parks, comment below!

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