When the Walt Disney Company, which owns ESPN, bought Marvel Entertainment last year, our reaction was quick: “Sweet!” Not because we thought we’d be invited to the opening of “Iron Man 2.” (Didn’t happen.) We just realized that now we could e-mail the guys who draw Spider-Man, The Hulk and Captain America and put a whole new spin on the idea of synergy — which is exactly what we did. Result?
A pairing of Marvel’s ability to create iconic images with our season preview of the NBA, the league that trumps all others in producing larger-than-life superstars. Together, we developed concepts for all 30 NBA teams, which Marvel’s artists then turned into “variant cover.” Combined with the rest of our 2010-11 outlook, it’s a spectacle we think you won’t want to miss.
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