Today Disney released “Judy’s Journey As Told By Emoji” in honor of National Bullying Prevention Month this October. Inspired by Walt Disney Animation Studios’ Zootopia, this video PSA is to help educate and raise awareness for bullying prevention.
Inspired by the themes of Zootopia and the work of Oscar-winning directors Byron Howard and Rich Moore, as well as co-writers Jared Bush and Phil Johnston, Disney Digital Network (DDN) worked closely with the team to create the video, which is available now on Disney’s YouTube, Facebook, and other social media channels, and will also air on Disney Channel.
The video PSA is part of Disney’s ongoing effort to inspire kids, families, and communities around the country to #ChooseKindness and put an end to bullying, in collaboration with PACER’s National Bullying Prevention Center (PACER) and the Gay, Lesbian & Straight Education Network (GLSEN).
Quote from Zootopia Director Byron Howard
“So many of us can relate to Judy’s story – she was bullied for her big ideas and overcame the challenges around her to become what she had always dreamed,” said Zootopia director Byron Howard. “PACER and GLSEN are both tremendous resources for people who feel bullied and need information and support. We are so honored to work with DDN, PACER and GLSEN on this initiative.”
About Judy’s Journey ‘As Told By Emoji’
Similar to the original animated feature film, Zootopia, “Judy’s Journey” centers on a young Judy Hopps, who is bullied by her peers when she tells them she wants to become the first bunny police officer – but Judy doesn’t let that stop her from following her dreams. At the end of “Judy’s Journey As Told By Emoji,” there are helpful guidelines for kids who are being bullied, advising them to tell a parent, teacher, or a trusted adult.
The video is one of a number of National Bullying Prevention Month activations taking place across The Walt Disney Company. Later in the week, for Unity Day on October 25, Disney will make Disney-Pixar’s 2017 animated short film LOU, which released alongside Disney-Pixar’s Cars 3, available to view exclusively on Disney.com for the full day. In LOU, a toy stealing bully ruins recess for a playground full of kids, but one thing stands in his way: the “Lost and Found” box. It is an inspiring tale about acceptance and inclusion, one that shows how a cycle of bullying can be broken by spreading kindness.
For additional resources and information on bullying prevention, visit Disney.com/BeInspired, GLSEN and PACER’s National Bullying Prevention Center.
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