Walt Disney World just recently increased the price of single day tickets on February 11 and for tickets with packages on February 21. Per Walt Disney Company’s CEO and President, Bob Iger, another increase could be coming at the end of the year as well.
If you have recently purchased a single day Walt Disney World ticket, you are familiar with the “surge pricing” structure. This basically means that each day of the year falls in to one of three tiers: value, regular, and peak. Your ticket price for your single day ticket varies depending on which theme park you visit and which day you visit. Currently, there is also a premium to visit the Magic Kingdom with a one day ticket.
Iger stated today, February 26, on the Morgan Stanley Technology, Media & Telecom Conference that Walt Disney World is looking to change multi-day tickets to this tier or “surge pricing” structure. That means, Guests can expect to see a price increase during peak times and less expensive ticket prices during slower times. All of this is an effort to level out the crowds throughout the calendar year. Iger said, ” The pricing initiative good for the guest experience and the company’s bottom line.”
It also sounds like Iger is looking forward to 2019 and the opening of Star Wars: Galaxy’s Edge at Walt Disney World and Disneyland. He stated, “They’re the largest lands we’ve ever build. They are big. They are big in terms of footprint, and they’ll be big in terms of experience.”
There is no word at this time if the “surge pricing” on multi-day ticketswill also be rolled out in Disneyland.
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