Walt Disney Studios and 20th Century Fox Violate Ad Guidelines

According to the NY Times Walt Disney Studios and 20th Century Fox advertised “Pirates of the Caribbean: On Stranger Tides” (Disney) and “X-Men: First Class” during children’s programming.

Here is more..

A watchdog group on Tuesday asked the Motion Picture Association of America to investigate whether Walt Disney Studios and 20th Century Fox broke industry guidelines governing the advertising of two PG-13 films during television programming aimed at young children.

The Children’s Advertising Review Unit, a division of the Council of Better Business Bureaus that works as a type of self-regulator for the advertising business, said ads for “Pirates of the Caribbean: On Stranger Tides” (Disney) and “X-Men: First Class” (Fox) appeared inappropriately in recent months on channels like Nickelodeon.

A spokesman for Fox said the ads in question were pre-approved by the Motion Picture Association for the time slot. Disney also said it believed it was in compliance with industry guidelines.

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Chip 13,295 Posts

Chip is the owner, editor, and writer of Chip and Company. When he is not writing about Disney News or Planning Tips, you will find him counting down the days to his next Disney Vacation.

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2 thoughts on “Walt Disney Studios and 20th Century Fox Violate Ad Guidelines”

Wow, really? Both Pirates and the X-Men franchise are at large, aimed at children, teens, and families. Kids watch X-Men and Iron Man cartoons all the time, and it’s not like there is anything terrible in any of the ads that could possibly upset parents and children. This just seems ridiculous to me…