Bruce Vaughn Returning as Chief Creative Officer to Walt Disney Imagineering
Bruce Vaughn will be returning to co-lead Walt Disney Imagineering, the division responsible for designing and building the company’s theme parks and attractions.
Vaughn spent 22 years at Walt Disney Imagineering before leaving for the VR experience company Dreamscape and then Airbnb.
Vaughn will return as a chief creative officer and head the division alongside Barbara Bouza, president of Walt Disney Imagineering. The two will report to Josh D’Amaro, chairman of Disney Parks, Experiences, and Products.
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Josh D’Amaro sent an internal note to Imagineers today as well:
“As Bob Iger often says, creativity is the heart and soul of who we are and what we do at Disney. In fact, as we look at our company’s 100-year history of bringing captivating and memorable storytelling to life, the consistent thread that binds us together as a company across all segments is our ability to drive innovation through creative projects.
In Disney Parks, Experiences, and Products, we continue to invest in new endeavors that deliver the most compelling experiences, immersing our guests around the world in the stories they love most. With this in mind, I’m pleased to share that effective March 20, Bruce Vaughn is returning to Walt Disney Imagineering as the Chief Creative Officer. Bruce will co-lead the organization with WDI President Barbara Bouza, with both leaders reporting directly to me.
Together, Bruce and Barbara will partner closely to connect visionary creative thinking with project opportunities and flawless execution and delivery. With significant developments underway and more on the horizon, this dedicated focus on creativity and innovation will help us deliver next-level experiences well into the future. To best accomplish this, they will be working together to swiftly identify the most effective way to structure Imagineering.
Many of you have had the opportunity to work with Bruce previously. He has a deep history with Imagineering, serving for more than two decades in leadership roles including with WDI R&D, as well as co-leading the entire WDI organization as Chief Creative Executive for nine years. Bruce left Disney in 2016 to become CEO and CCO of Dreamscape Immersive where he worked with teams to advance virtual reality technologies for mainstream location-based entertainment, and most recently was with Airbnb where he developed and led the Experiential Creative Product team.
Please join me in welcoming Bruce back to Disney.”
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