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Disney Quietly Removes “Reimagine Tomorrow” Initiative from Corporate Filings
The Walt Disney Company has made a subtle but notable change in its latest corporate investor report—removing all references to its “Reimagine Tomorrow” initiative, according to reporting by NPR. This initiative, originally launched in 2021, was a key part of Disney’s diversity, equity, and inclusion (DEI) efforts, aiming to amplify underrepresented voices in storytelling and increase inclusion across its content and workforce. However, the latest report, filed in November, omits any mention of the program, marking a shift in Disney’s corporate messaging.
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According to NPR, Disney is not alone in scaling back DEI-related language, as several major companies have also removed similar phrasing from their filings. While some corporations have eliminated DEI references entirely, Disney chose to shorten the section, replacing the “Reimagine Tomorrow” branding with a new focus on hiring, training, and supporting U.S. military veterans under a program called Heroes Work Here.
The change comes after Disney’s DEI initiatives faced legal scrutiny last year. America First Legal (AFL), a conservative nonprofit organization, filed a federal civil rights complaint against Disney, alleging that the company’s hiring and promotion policies under “Reimagine Tomorrow” discriminated based on race, sex, religion, and national origin. The complaint accused Disney of prioritizing diversity quotas at the expense of fair employment practices, though no direct connection has been made between the complaint and the removal of the initiative from corporate filings.
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Despite removing “Reimagine Tomorrow” from its investor reports, Disney has launched a new webpage reaffirming its commitment to fostering a diverse and inclusive workforce. The page highlights Disney’s continued efforts in hiring, culture, market reach, and community engagement, though with a more generalized approach to diversity than before. When asked for comment on the changes, Disney representatives declined to respond, according to NPR.
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