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Volkswagen Goes Full “Wolfswagen” in Disney’s Zootopia 2
Start your engines, Zootopia fans — Volkswagen is heading back to the big screen! The automaker has announced a global collaboration with Walt Disney Animation Studios for the release of Zootopia 2, speeding into theaters November 26.
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As part of the partnership, Volkswagen will appear in the film as “Wolfswagen” — a playful nod to the brand’s hometown of Wolfsburg, Germany. Three custom-animated vehicles inspired by Volkswagen’s all-electric ID. models (the ID.3, ID.4, and ID.7 Tourer) will make cameo appearances throughout the movie, seamlessly blending into the animal metropolis’ sleek city streets.
To kick off the collaboration, Volkswagen released a Zootopia 2-themed 30-second spot showcasing its “Zootopified” designs alongside the debut of Gazelle’s new song “Zoo.” The ad will roll out worldwide across TV, theaters, and social media as part of a major 360° campaign.
Christine Wolburg, Volkswagen’s Chief Brand Officer, shared that emotional storytelling is key to reaching new audiences: “‘Zootopia 2’ shows how important it is to question prejudices and break new ground together — values that Volkswagen also embodies. We’re thrilled to ‘Zootopify’ our brand in such a funny and meaningful way.”
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This isn’t the first time Volkswagen has cruised into Disney territory — previous collaborations include the Star Wars series Obi-Wan Kenobi and Marvel’s Ant-Man and the Wasp: Quantumania. But this one might just be the most charming yet, with the automaker rolling into the whimsical world of Judy Hopps, Nick Wilde, and Gazelle.
Zootopia 2 brings back the Oscar-winning directing duo Byron Howard and Jared Bush, with a voice cast that includes Ginnifer Goodwin, Jason Bateman, Ke Huy Quan, Idris Elba, and Shakira. The story sees Judy and Nick going undercover once more, this time to solve a mystery that will test their partnership like never before.
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