Visit Florida officials are launching a new marketing campaign designed to encourage in-state travel by Floridians. There’s so much to see in Florida that even the state residents should explore it!
Florida Governor Ron DeSantis has been advocating for more tourists to visit the state.
“This new intrastate marketing campaign is the latest step we’re taking to help get people back to work. While the pandemic is not over, and safety remains paramount, we encourage Floridians to venture out of their homes to enjoy everything our beautiful state has to offer.”
The new campaign will be seen on televisions, billboards and social media sites. It will cost $13 million for the campaign, but they hope to make up the financial loss from the pandemic.
“We are down 60%, our tourism industry has just been, to put it bluntly, decimated by this crisis. The good news is that there is no doubt that Florida remains the best place to vacation in the world.”
-Dana Young, President & CEO of Visit Florida
Tourism is fundamental to Florida’s economy. According to 2019 records, tourism creates more than 1.5 million jobs and $91 billion in revenue.
DeSantis believes the campaign will remind Floridians that their home state offers world-class tourism opportunities that most people must travel to other states and countries to experience.
Source: Visit Orlando
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