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Toy industry insiders and members of D23, Disney‘s official fan community were on hand Monday as Disney revved its engines and kicked off American International Toy Fair in New York City in true Cars 2 style, celebrating the launch of its new toy line.
The two newest videos from Disney Living, the official YouTube channel from Disney Consumer Products, highlight the unveiling of the hottest, most anticipated toys at Toy Fair alongside interviews with Academy Award®-winning actor Michael Caine (voice of the charming and eloquent British agent Finn McMissile), and actress Emily Mortimer (voice of his spy-in-training Holley Shiftwell), and culminates with a reception showcasing the more than 300 new Disney•Pixar Cars 2 toys releasing this May.
The resulting line includes new innovations such as Mattel’s Lightning McQueen Alive which was unveiled at the event and is the first toy of its kind to utilize touch sensors and cutting-edge micro technology to capture the look, sound, moves and animated personality of everyone’s favorite red racer with never-before-seen features in a 1:55 scale car.
Videos include interviews with Academy Award®-winning actor, Michael Caine, (Finn McMissile); Emily Mortimer, (Holley Shiftwell); Vince Klaseus, senior vice president of Global Toys, Disney Consumer Products; and D23 fans, as well as a close-up demo of our Lightning McQueen Alive protoype.
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