Universal Products & Experiences Launches New shopUniversal Online Store

Universal Launches All-New shopUniversal Online Store With Personalized Merch, Park Classics, and Wicked: For Good Magic

Universal fans, get ready to add to cart faster than a Velocicoaster launch. Universal Products & Experiences just unveiled shopUniversal.com, a completely reimagined online store that brings the parks straight to your doorstep. Think of it as CityWalk meets Cyber Monday with a sprinkle of Wizarding World charm.

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The big headline? For the first time ever, fans can snag personalized Universal merchandise. Names, designs, park icons—you can finally put your own spin on your gear the same way you do in the parks. Add in made-to-order items, weekly drops, and exclusive park collectibles, and this new online hub is shaping up to be a superfan’s paradise.

Justin LaFoe, Universal’s Global Parks Merchandise & Retail Officer, says the new platform is all about bringing fandom to life no matter where you are. Translation: your couch is now basically a Universal gift shop.

Here’s what you’ll find in the brand new shopUniversal experience:

• Personalized Products
Customize select items with your name and park-inspired designs. If you’ve ever wanted a mug that says “I survived Halloween Horror Nights” with your actual name on it, the future has arrived.

• Made-To-Order Merchandise
These items are created just for you and help reduce waste. It’s tailor-made merch with a planet-friendly twist.

• Exclusive & Limited-Release Collections
Best-selling items from Universal Orlando, Universal Studios Hollywood, and Universal Horror Unleashed, with new additions dropping every week.

Along with the merch, shopUniversal has also leveled up the browsing experience. Expect curated collections, simplified navigation, faster search tools, and the chance to shop by park, franchise, or product type. Shrek? Jaws? The Wizarding World? Even Epic Universe? It’s all laid out in crisp, easy-to-scroll glory.

Related: Holiday Merch Begins to Arrive at Universal Orlando Resort

And because Universal knows how to time a launch, the site is debuting all-new holiday arrivals. The first drop includes festive Spirit Jerseys, ornaments, and goodies from The Wizarding World of Harry Potter, Hello Kitty, Shrek, Back to the Future (40th anniversary), and Jaws (50th anniversary). Perfect timing for your wish lists.

Also landing this month: an exclusive collection inspired by Wicked: For Good, celebrating the epic conclusion of the beloved story. From plush and home décor to apparel and bag charms, this line is designed for anyone who’s ready to defy gravity and their budget limits. You’ll find it online and inside both Universal Orlando Resort and Universal Studios Hollywood.

With shopUniversal, the merch game just got bigger, brighter, and more customizable. Ready to explore the new digital storefront? Head to shopUniversal.com and follow @shopUniversal on IG for the newest drops.

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