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Wicked: The Experience Getting Major Glow-Up at Universal Studios Florida with Dazzling New ‘For Good’ Overlay
Get ready to step back into the Land of Oz—this time, it’s bigger, brighter, and even more magical. Beginning October 31, Universal Orlando Resort will unveil an all-new version of Wicked: The Experience inside Universal Studios Florida, celebrating the upcoming Universal Pictures sequel, Wicked: For Good.
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This immersive retail experience will take guests beyond the yellow brick road with an enchanting new overlay that brings key moments from the highly anticipated film to life. The reimagined space will feature stunning scenic design inspired by Shiz University and the Emerald City, as well as exclusive displays of costumes and props straight from the movie.
Fans will also find a wicked lineup of new merchandise—from plush and home décor to apparel, bag charms, and sparkling accessories—perfect for every kind of Oz devotee, whether you’re “perfectly pink” like Glinda or “positively emerald” like Elphaba.
Related: Your Ultimate Guide to the Holidays at Universal Orlando Resort 2025
And the magic doesn’t stop there. Guests can indulge in themed treats across the park, including the Yellow Road Shake made with Dulce de Leche ice cream and the Wizards Elixir Shake featuring Mint Chocolate Chip ice cream, both available at Schwab’s Pharmacy. More Wicked-inspired goodies will pop up throughout Universal Orlando for a limited time.
Between the new props, photo ops, and an extra dose of Oz-inspired sparkle, this year’s Wicked: The Experience is a must-visit for any fan ready to defy gravity—again.
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